Burberry Art of the Trench
%/&*(-): // Between 2011-2013 Dal Chodha worked with Burberry to develop content for their nascent social networking site artofthetrench.com. The site was fully integrated with social networking and looked to celebrate the iconic status of the brand’s trenchcoat and the people who wear it. The platform was used to introduce the brand into new territories and mark the opening of flagship stores in those locations through out of home advertising and in-store events. Working with the marketing team and a local street style photographer, Chodha spent ten days in seven major cities directing shoots on the streets of Delhi, Mumbai, São Paulo, Rio de Janeiro, Brasília and Chicago.